CO-FOUNDER AND PRINCIPAL, RFR HOLDING
To understand the ambitions of Rosen—the owner of both the Seagram Building and Lever House—610 Lexington, his company RFR’s currently-under-construction, Norman Foster–designed skyscraper, makes a good case study. If Rosen were a building, this tower plan would be him: forward-looking, strong, and brash, but also elegant and sophisticated. Though he continues rankle preservationists for his proposed alterations to the Four Seasons restaurant in Manhattan—a renovation for which he has enlisted architect Annabelle Selldorf—whether or not it goes through doesn’t mater. He will, as he nearly always does, still get his “I told you so” moment.